I don't think whoever did the photo actually uses the product.

[St_Genesius]

[St_Genesius]

I mean, look, I guarantee that I run a reverb in front of my dirt more often than any of you, but verb->fuzz->OD?

[Mincer]

I bet it is something they argued about.
"No, no one actually does this!"
"People read from left to right!"
"This is what the company wants!"
"I want eyes to hit the overdrive first!"

[PFDarkside]

Shoegaze.

[St_Genesius]

Even for shoegaze, putting the od dead last is a weird choice.

Shoegaze.

[beaubrummels]

There's an argument for doing this with delay, but not reverb IMHO

[jeremy]

i mean, just the way they setup the cables shows they dont know what they are doing

[Securb]

Very few companies do product photography in house. The company doing product photography has no idea about what they are shooting.

[PFDarkside]

Very few companies do product photography in house. The company doing product photography has no idea about what they are shooting.

Based on the photo they don’t know much about photography either.

[NegativeEase]

ha. Reverb into fuzz...

I guess it's possible they did this knowing this would create sharing on social media from serious guitarists -all pub is good pub when your at the bottom.

but more likely a marketing firm who doesnt know

[Bogner]

I can almost guarantee that the pedals are positioned as such due to the background color and the center pedal color. Any order different than that would look way off. This was a color decision, pure and simple.

[ArtieToo]

I can guarantee you that they're getting some marketing mileage out of this. They may be more clever than you think.

[St_Genesius]

You mean the very clearly computer-generated gradient ramp?

I can almost guarantee that the pedals are positioned as such due to the background color.

[Bogner]

You mean the very clearly computer-generated gradient ramp?

How many pictures are we discussing here?

[PFDarkside]

Order not-withstanding, there are quite few people on the forum that could have done a better job. The pedals are all askew, they used way too wide of a lens, way to close to the product, the lighting is uneven, with odd highlights on the outer pedals and no highlight on the center pedal. Notice how you see the inner sides of the two outer pedals? The are even a little distorted being on the edges of the frame. The masking/cutout seems decent but even the gradient choice is super basic. Probably thrown on a table and snapped with a cell phone.

On the other end of the spectrum, compare to a Boss photo shoot: Even lighting, everything is square (arrangement and perspective, etc.)