If the ChatGPT summary is anything to go off, nothing new here.The video “Gibson’s Biggest Problem Isn’t The Price” by Rhett Shull discusses why the struggles of Gibson as a guitar company go beyond their high prices. While many players criticize Gibson for being expensive, the creator argues that price alone isn’t the core issue. Instead, the deeper problem relates to brand perception, quality control inconsistencies in the past, and how the company connects with modern players.
He explains that Gibson has a powerful legacy brand built on iconic models like the Les Paul and SG, but that legacy can also limit innovation. The company often leans heavily on tradition, which appeals to long-time fans but can make it harder to attract younger or more contemporary players. Meanwhile, other brands sometimes offer more modern features, better consistency, or stronger value at similar or lower price points.
The video also touches on how consumer trust plays a major role. If players feel unsure about quality control or feel the brand is relying too much on its historic reputation, they may hesitate regardless of price. The overall argument is that Gibson’s biggest challenge is maintaining relevance, consistency, and strong customer confidence in a changing guitar market—not simply charging too much for their instruments.
Yeah, I like the rear mounted pickups they tried a while ago, but that stuff doesn't get clicks the same way the bowling ball firebird didI actually think they've done some kinda cool innovative stuff. The Axcess with Floyd is a really great les paul - fixes the issues I have with more traditional ones.
I do like that idea, and it gets rid of pickup rings, which is an improvement.Yeah, I like the rear mounted pickups they tried a while ago, but that stuff doesn't get clicks the same way the bowling ball firebird did
They did that with the High Performance line right before they went bankrupt. I don't think anyone really had a problem with them, they just got caught in the Gibson dogpileThey should build and actual real 'Modern' Les Paul to compete with ESP and the other companies that are killing them with modern single cuts. Keep the traditional line for those who still want it.
They should build and actual real 'Modern' Les Paul to compete with ESP and the other companies that are killing them with modern single cuts. Keep the traditional line for those who still want it.
Yeah, I have zero interest in spending (too much) money on a Gibson Les Paul, when ESP LTD and Schecter give me better bang for my buck in the single-cut modern realm.They should build and actual real 'Modern' Les Paul to compete with ESP and the other companies that are killing them with modern single cuts. Keep the traditional line for those who still want it.