That's New Pedal Makeover Day. I bought this BYOC tremolo from RockStarNick a year or so ago. It originally had black knobs, but even the red ones didn't help. Just blah.
Nuthin' special. The blue is a metallic Dupli-Color in a little spray can. Inkjet-printed adhesive label, with about 7 coats of plain old Krylon clear over that.