PSA - Amazon prime day - Squier sale

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Given the amount of fake merchandise on Amazon combined with the fact that Amazon mixes stock between different sellers (so even if you're buying from a "legit" seller, you're likely to get something counterfeit), I'd recommend against buying anything that's frequently counterfeited (such as musical instruments) on Amazon.
 
Cynical said:
Given the amount of fake merchandise on Amazon combined with the fact that Amazon mixes stock between different sellers (so even if you're buying from a "legit" seller, you're likely to get something counterfeit), I'd recommend against buying anything that's frequently counterfeited (such as musical instruments) on Amazon.
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You can choose to do whatever you want obviously but this is the official Fender store on Amazon.
 
Blille said:
You can choose to do whatever you want obviously but this is the official Fender store on Amazon.
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Amazon mixes stock from different sellers in their warehouses; all products that share an SKU, regardless of whether they came from the official Fender Store or Xi's Diskount Emporium, are put into the same bin and shipped interchangeably. Thus, the actual store you buy from on Amazon actually doesn't matter; your product is pulled from the same pile that has a mix of counterfeits and real goods either way.
 
Cynical said:
Amazon mixes stock from different sellers in their warehouses; all products that share an SKU, regardless of whether they came from the official Fender Store or Xi's Diskount Emporium, are put into the same bin and shipped interchangeably. Thus, the actual store you buy from on Amazon actually doesn't matter; your product is pulled from the same pile that has a mix of counterfeits and real goods either way.
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That is not entirely accurate, which leads to the wrong conclusion, in my opinion.

Amazon does use a commingled inventory system by default. However, it's fairly trivial for any significant brand to use an Amazon barcode instead of the manufacturer one to avoid that. Additionally, Amazon has a program to proactively detect fakes (link below). Finally, it has a generous return policy so I would think there is zero risk in buying a guitar from the official Fender store on Amazon.

To be clear, I generally avoid buying on Amazon (to the point that I'm a Barnes and Noble member) and I'm only engaging again to avoid what I think is wrong information stay unchallenged.
 
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Very few brands don't use the comingled system, though, because Amazon takes an even bigger cut if they do so. Furthermore, there's no way to tell on a seller's page if they're using the comingled inventory or not. The proactive fake detection system is now actually getting gamed by counterfeiters to make the problem worse (counterfeiters are actually reporting valid sellers to get the valid stock removed, thus making the counterfeit stock "bought" more often.) Right now, Amazon is in such a state that I can't imagine buying just about anything from them; they're barely one step better than Wish.
 
Cynical said:
Very few brands don't use the comingled system, though, because Amazon takes an even bigger cut if they do so. Furthermore, there's no way to tell on a seller's page if they're using the comingled inventory or not. The proactive fake detection system is now actually getting gamed by counterfeiters to make the problem worse (counterfeiters are actually reporting valid sellers to get the valid stock removed, thus making the counterfeit stock "bought" more often.) Right now, Amazon is in such a state that I can't imagine buying just about anything from them; they're barely one step better than Wish.
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Lol man, you’re relentless. The sale is long gone, don’t worry.
 
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