A "haddock" is a fish.
Proper way is to add additional padding/support inside the case, then additional packing material between the case and the box.
+1 This is how I ship guitars I sell. I like going the extra step and tuning the guitar about 2 full steps down to relieve any tension in the neck. I once received a DC Jr. that had a crack in the heel. Luckily, UPS paid the claim.
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No one has ever, in the history of shipping, complained that something was packed TOO securely.
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Proper way is to add additional padding/support inside the case, then additional packing material between the case and the box.