Sequoia China to acquire Marshall Group
- Thread starter Securb
- Start date
Masta' C
Well-known member
Jimmy who? Jimi who? Eric who?
Oh, those guys my grandpa used to talk about.
Yeah, I've heard of them. I think...
Marshall hasn't really been a thing in modern rock music since Mesa put out the Dual Rect. My guess is that they will not only make inexpensive Marshalls available to everyone, but start coming out with new models (not based on old ones). It was probably the only way forward.
Rex_Rocker
Well-known member
Disagreed. Plenty of iconic Rock and Metal records from the 90's and on were recorded on Marshall cabs and Marshall heads. Carcass, Death, Meshuggah, Deftones, Nevermore, Arch Enemy, Sylosis, Mehhgadeth all come to mind.
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Why do you think so? JCM2000 is a great amp, scores of them still used for gigging, then what about the JVM? Neither is as iconic as the Dual Rectifier, Mark series or the JCM800 though.
Different perspective: as someone who tries to avoid buying MIC products whenever possible I find this pretty sad, reminds me of Volvo/Saab, MG and other similar moves. How many high quality and affordable, made in Sweden or UK cars have you seen hitting the market in the recent years after ownership change? Best case it's about intellectual property, worst case it's another pump & dump scheme. Or anything in between.
Either way, UK jobs will go and I wouldn't be surprised if the new owner will use their new IP portfolio and start going after the likes of Ceriatone, Friedman & so on. Or maybe they'll just flood the market with Bugera-like amps.
How would the forum members react if, instead of Marshall, it was Seymour Duncan?
Maybe the Chinese had to pay JP some significant amount of cash to use his name?
Securb
One of Jerry's Kids
That was 35 years ago
Rex_Rocker
Well-known member
?
Many of the records that I mean from those bands might not be like 2025 releases, but plenty of them extend to the 2010's. I'm sure I could find examples from the 2020's as well if I thought a bit harder. I don't think Marshall has gone away from like any genre of music where distortion or 4x12's are desirable.
How about rental practice spaces? What percentage of them have Marshall cabs as backline? Like... 105%? LOL.
Hell, I'd even say don't like most Marshall amps in general, and even I own a 1960A and have owned a few heads.
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Securb
One of Jerry's Kids
Just yanking your chain buddy. I use my JCM 2000 in the studio religiously and have it dialed in on the 800 setting.
That's heresy!
misterwhizzy
Well-known member
BenPerkins
New member
I’d imagine used prices will go up.
Everything they came out with since the mid 90s is somewhat based on their heritage. JVM, JCM2000, etc. They are great sounding amps but no new artists are using them unless they are going for that 'Marshall' thing.
Securb
One of Jerry's Kids
My first thought. I would think in the longhaul unmodified Marshalls will demand crazy prices. That British flag on the back of my Marshall is now a gold certificate.
Rex_Rocker
Well-known member
I personally think what's up with Marshall is that they've become sort of a traditionalist band sorta like Gibson. I remember reading an article somewhere saying that their biggest money cow right now is their headphones and Bluetooth speakers.
But not sure what you mean by "that Marshall thing". But no one gets a Fender Bassman expecting it to sound like a 5150 either, if that's what you mean.
If that's not what you mean, off the top of my head, Sylosis, Arch Enemy, Children of Bodom, and Megadeth were using the JVM in the last 10 years or so. None of them sound like AC/DC, Kiss, or Van Halen, if that's what you mean by the Marshall thing.
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Phantasmagoria
watch where you point that sabre
They might just leave things the way they are. Marshall's popularity w/ guitar players is 'tradition' based so take that away & you don't have much left. So why would they mess w/ it? I mean, when it comes to bluetooth speakers and the like they can go crazy w/ that stuff, but I don't see them messing w/ the amp's much.
It's like when an Indian company (TATA) acquired the iconic car manufacturer Jaguar (who also make Land Rovers). They pretty much retained the UK facility, management and workers . Production was'nt shifted to India or China. It was business as usual by the exact same team. They messed w/ as little as they possibly could. All that would do was damage the brand's reputation.
I'm going to guess that's pretty much what will happen w/ Marshall as well.
It's like when an Indian company (TATA) acquired the iconic car manufacturer Jaguar (who also make Land Rovers). They pretty much retained the UK facility, management and workers . Production was'nt shifted to India or China. It was business as usual by the exact same team. They messed w/ as little as they possibly could. All that would do was damage the brand's reputation.
I'm going to guess that's pretty much what will happen w/ Marshall as well.
PS412
New member
Wonderul they are.
I think we are kinda saying the same thing.
Mesa was known for one thing with their original Mk I, yet they came out with some very different amps that no one would mistake for a Mk I. In fact, that original sound is not as well known as some of their later models. I do think it is a trap to just become a legacy brand like Gibson. The market for USA Gibsons is way different than MIC Marshalls. Sure, come out with the nostalgia line, but let's see what you can do. No reason they can't innovate.
Rex_Rocker
Well-known member
Ah, yeah. I get you now. Sorry.
I think part of the reason why when Marshall tries to innovate it doesn't stick is because they mostly do it in their lower end models now. The JVM is the exception to the rule, that thing is a beast. But I remember that amp that had a digital front end and a budget tube poweramp. Everyone hated it. I'm not sure if it predated the Spider Valve, but it was basically the same thing.
I can also think of the Mode Four. Everyone hated that, but it wasn't so bad. It was just kind of pricey for what it was, and not very Plexi-sounding.