ratherdashing
Kablamminator
Long but interesting article about Fishman's foray into the electric guitar world. TLDR: "modelling pickups".
http://www.premierguitar.com/articles/20082-unwound-fishman-rethinks-the-electric-guitar-pickup
http://www.premierguitar.com/articles/20082-unwound-fishman-rethinks-the-electric-guitar-pickup
By starting with a perfectly flat pickup, and then filtering some frequencies while boosting others, the team can “image” the sound of various pickups, tweaking as they see fit. For instance, they can match a hot output of the overwound Strat pickup without sacrificing the high end of the vintage model.