$1,100 for a satin finish and the so-so 490 pickup set? He's MUCH better off looking for a deal on a used SG Std.
This is ridiculous. Putting $700 worth of upgrades into a $400 guitar is polishing a turd. A better idea is buying a guitar that doesn't need that many upgrades and isn't a money pit. Epiphones aren't that bad but if he can afford the real thing he should get it instead of wasting time and money on something worse.Honestly if you want to buy new get an Epi SG. You can get decent new ones for around $400, but if his budget is $1,100 then if you put $700 in upgrades the guitar will be better than any Gibson within a few grand