aleclee
Major General GAS
Re: CARVIN guitars, why are they not more popular ?
I wonder if the Kiesel rebranding was the first step in adjusting the business model.Carvin has always been in sort of a debacle. It's too expensive for them to put an outlet store in every major city, but it would help them get their gear to the masses. It's too late for them to change their business model to a normal one, because if they used dealers, it'd double the price of Carvin gear......nobody would pay that. If they moved everything to Asia, all the Carvin die hards would be disappointed and stop buying.
IMO, the only thing Carvin should do is form alliances with aftermarket companies like Duncan, EMG.....continue with Floyd and Wilkinson, and stop trying to make every part themselves.
Instead of 10 crappy amps, make 3 really good ones by using big name amp builders as consultants, just like PRS did with Doug Sewell, and Line 6 did with Bogner. They also need some real endorsees that put Carvin guitars on worldwide stages. They can't keep endorsing has-beens. Browse through any Carvin catalog and you'll see what I mean.
I'm not a Carvin guy myself but I do like a similar company a lot in Warmoth.
IMO, Carvin and Warmoth have common factors in their poor resale. In a way, their biggest differentiator (lots of configuration options) is the biggest drawback when it comes time to sell. When you get a guitar that's spec'ed out to be just what you want, it's probably gonna have a number of features that most potential buyers just don't care about. At best, those options add zero value to the buyer. At worst, they're a deal breaker. In either case, there aren't going to be a lot of prospective buyers willing to offer anything approaching what you paid for it new.The resale value is bad, also.