Difficulty in changing tone of guitar pickup

Electrically you can passively remove frequencies very easily, you can't make a pickup brighter without boosting frequencies.

But for me, it's easier to brighten a pickup with my picking dynamics than to make it darker.
 
Much easier to make it darker (in a natural-sounding way). You can always shave off the top. If you want something brighter, it gets more complicated. Take all the pots out of the circuit (blower switch); metal saddles, aluminum bridges if you're playing a TOM; brighter strings; a well-cut bone nut; using denser/harder picks with sharper edges, playing closer to the bridge, or plucking with more of a "snap" as Chistopher alludes to; or an active EQ solution, which usually doesn't quite sound natural enough on guitar to my ears, but can work if it's just a smidge in the right spot.

If you want to darken your sound with picking alone, play with your fingers or the blunter point of a pick, try a felt pick, move farther up towards the neck or even just over the fingerboard, play softer with less plucking.
 
+1. Darkening a passive PU is easier than brigthening it. Passive brightening solutions exist but they have relative downsides.
 
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