I like optimizing the pot set up. It can add a lot to the experience. In my opinion, the make of the pot isn't that important. What you want to consider is the value, the taper, and the feel.
Values for volume are available in 220k, 250k, 300k, 330k, 500k, 550k, and 1 meg. The higher the value, the more of the highs from the pickup will be let through.
For tone I prefer to simplify and always use a 250k no load. This way you know it's max bright on 10 since it's out of the circuit, but then it starts tapering well when you turn it down.
Tapers are linear if you like it to take a while to turn down, or audio if you like it to turn down faster.
Then there's the feel of how the pot turns. I prefer more resistance because I don't like it to feel all flimsy, but some people prefer that since it turns faster.