Re: Epiphone Elite LP??
theboatcandream said:
Gibson prices are the result of marketting, not of prestige or history. When they lowered prices, sales suffered. By overpricing their guitars, they actually gaurantee themselves a higher level of business.
If your talking about when they lowered prices in the '80s . Gibson didn't suffer sales because of the price drop.
It was because Norlin was forcing them to put out a crappy product.
People knew it. They aren't dumb. They just plain out didn't buy the things.
Gibson sales were already suffering before the price reduction. Gibson tried to spark interest by reducing prices. It didn't work. It was a last ditch effort. Gibson almost became non existant. If it weren't for the current owners buying them, Gibson would have gone under. It's taken well over a decade for the current owners to reverse the damage Norlin did.
The damage Norlin did is the reason why guys were hunting down the Japan replicas back then. Why Tokai, Edwards, Navigator, Greco, Orville, as well as replicas by Ibanez, Ari Pro, and Yamaha became known.
They were building Replicas at the time that were closer to the Gibsons of the 50s and 60s than what Norlin was offering.
The new owners realized this and that's why there is Gibson Historic today.
"By overpricing their guitars, they actually gaurantee themselves a higher level of business"
Isn't that Prestige?
1 : standing or estimation in the eyes of people : weight or credit in general opinion
2 : commanding position in people's minds
The prestige of owning a $2000 guitar.
And as for Heritage/History. What are the UBER LPs? The '58, '59, and, '60.
Most notably the '59.
A lot of great artists were playing them ,and great songs were recorded with those guitars.
the History of those guitars and artists have great impact on sales today.
Again, that's why there's a Historic line. For those that can afford the presitge of owning a guitar that replicates the looks, tone, and feel of those early Gibsons.
Heck why do you think, Heritage chose the Heritage name.
Because of the pride in the history of the Kalamazoo factory they are built in. That's a big part of Heritges sales pitch.
Ever notice there are not very many Heritage ads?
The rely heavly on word of mouth and that History behind them. It's also what helps keep their prices down.
Yeah, your right that the higher price puts Gibson in price range for an elite crowd. But, they haven't really moved too much farther the last couple of years with those prices. And due to economics many other US companies are in that range now as well. Gibson and PRS just got the jump on them.
USA Parkers, USA Jacksons, USA BC Rich, Etc.. all command a similar price range now. Even the prices of Carvins have bump higher. Once the USA direct priced guitars you could get for around $600 new, now command prices above a $1000.
USA guitars are getting harder to afford.
Peoples pocket books can't keep up.
This is a reason why Overseas guitars have gained popularity as an alternative. That and the fact the overseas quality has improved greatly over the years. Thank you CNC.