Fluence Fishman - how SD is going to meet the challenge?

Re: Fluence Fishman - how SD is going to meet the challenge?

From a business standpoint, the challenge isn't one for SD to answer.

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Re: Fluence Fishman - how SD is going to meet the challenge?

Unfortunately for Fishman, it doesn't matter how great the technology or how great the tonal outcome is; as long as it works on batteries, the average guitar player simply won't be that interested.

Don't ask me WHY, it just is so. :(

Yeah, for pickups.

Then it goes to pedals, then omg batteries are the most important thing ever. And it can't be alkaline batteries, oh noooooes! It has to be a half dead zinc carbon batteries. ;)




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Re: Fluence Fishman - how SD is going to meet the challenge?

We are a foolish ignorant lot, we guitarists.

Fishman is a thing, just like Duncans are a thing, just like P-90's and single coils are a thing. All those things make noise. Some of the stuff in the things matters, some of it doesn't. Play it if you like it. Put it in a D'Angelico New Yorker, or put it in plywood. Enjoy it all.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

Unfortunately for Fishman, it doesn't matter how great the technology or how great the tonal outcome is; as long as it works on batteries, the average guitar player simply won't be that interested.

Don't ask me WHY, it just is so. :(

I think that's true. But it's just so stupid.
 
Fluence Fishman - how SD is going to meet the challenge?

I was around 12 years old, a couple of years into playing and still on my $100 Strat clone, when at school assembly, our assistant head teacher spoke of the SynthAxe and how it would revolutionize guitar playing, that it would prove the end of traditional guitar methods. We all know how that turned out.

Fast forward to a decade or so later, Ken Parker's Fly had proven itself one of the most playable guitars ever. And a million guitar players who never played one dismissed it because of an odd shaped upper-horn. Around the same time a young upstart called Paul Reed Smith was bringing out guitars that claimed to be better than Fender or Gibson - like that would ever catch on.

Fast forward a couple of decades, people are paying $1000 over stock to get a guitar that's been beaten to s**t by someone else, so it looks like they've been playing it since before the SynthAxe failed. Other people are buying top of the range PRS and putting them in climate controlled display cases, never to be played. And that upper horn on the Fly still freaks people out, regardless of playability/tone.

New tech doesn't destroy the guitar and after- market, it finds its niche in the universe of sound. Some people love it, some hate it, others lust after it - while those who can use it and have a use for it, find a way to fit it in.


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Re: Fluence Fishman - how SD is going to meet the challenge?

Unfortunately for Fishman, it doesn't matter how great the technology or how great the tonal outcome is; as long as it works on batteries, the average guitar player simply won't be that interested.

Don't ask me WHY, it just is so. :(

Not sure, there are lots of people out there using active pickups anyway and new generations do not think the same as we do. Lets just wait for a while and when great music gets recorded with those then new players will try to get that tone too, I personally want to hear the Devin Townsend model.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

...as long as it works on batteries, the average guitar player simply won't be that interested.
Don't ask me WHY, it just is so. :(

Yeah, for pickups. Then it goes to pedals, then omg batteries are the most important thing ever.

Haha yeah it's true. But a lot of people have been more open to it with the rechargeable packs. When the warning light goes on you still have about 5 hours left. If you have a 5 hour gig you're either rich enough to afford techs and multiple guitars, or you need to write some new songs. :)

And the battery packs work for anything that uses 9v. So people are using them with Blackouts and EMG's, Clapton Mid Boost circuits, Redeemer buffers, etc.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

My nearest Fishman dealer sells plenty of acoustic guitar systems and the occasional modelling effect pedal. He is unwilling to order in a replacement pickups for electric guitar unless I pretty much promise to buy them before trying them out.

As a Telecaster nut, I have been checking out the video demonstrations by Greg Koch for his signature models. He gives the pickups a good workout but they seem to lack some of the rudeness of a good vintage style Blackguard era single coil. (Sorry, Frank.)

I am still waiting to hear the Fishman Fluence take on the P-90.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

Ok, so, Fishman HB and SC are emerging as the future of pickups.

They are? :scratchch I really don't like Fishman for acoustics, prefer a SD Woody over any Fishman I've used and my favorite acoustic pickup is a Bill Lawrence A300.

I looked them up here

"Fishman Fluence pickups for electric guitars are the first real advancement in pickup system design in over 80 years. A new, analog, system-wide approach delivers great idealized guitar sounds that are also quiet and free from hum and other artifacts that affect pickups from the past."

I would say that is a highly exaggerated statement...Sustainiacs to the Synth pickups just to name a few advancements that are literal advancements in those 80 years (not to mention different designs that are loved by more people than Fishman has sold to.)

Some followers of Modeling effects and amps thought stuff like Line 6 and all would be the end of Fenders, Marshalls, Mesas etc tube amps...but guess what, we still buy our tube amps


"Another example of the fresh thinking applied to Fluence is the way their power supply is stored and managed. Can you use a standard 9V battery? Yes. But where do you put it if your guitar doesnt have a compartment? The optional Fluence battery packs require no modification and screw on to your guitar in place of the control or spring cover. They offer 200+ hours of playing time and fully charge in a few hours using a standard USB charger."

You mean I have to get a battery for these things or charge them up? My current pickups don't need a battery nor require a charger. Not the biggest headache in the world but after having a battery go dead in a performance I have not used battery powered pickups ever since.

"VOICE 1
Vintage Single-Coil
Vintage tone, clear and present, seamlessly fused with a sweet warmth.
Voice 1 Peak Frequency: 4kHz
VOICE 2
Hot Texas Single-Coil
Muscular, beefy, overwound tone without losing the highs or the strattiness we all love
Voice 2 Peak Frequency: 3kHz
Magnetic Material: Alnico IV
Magnetic Circuit: Rod magnets
Typical Gauss Strength at String: 260 Gauss
Pole Spacing: 52.2mm
Output Impedance: 2k
Current Draw: 2.4mA
Battery: 9-volt / FBP100"


So I don't see where my favorite single coil sound of bell like tone is advertised (Fender Fat 50s)...is it implied with the vintage clear warm tone? I dunno, Fat 50s are overwound from Vintage and get great harmonics which is not even mentioned in the description.

...just my impression, these are the "Line 6"s of pickups.

How do they actually stack up against the stacked SD pickups? Has anyone tested?

The way I see it, SD has one thing on it's side, the general rigidity of guitar players and the reluctance to try something new.

Other than that (and aggressive marketing like they do) SD will have to come up with completely noiseless pickups with multiple voicing. The prail was a step in the right direction. I don't know how quiet those are though.

So, what everyone else think?

Seymour Duncan isn't threatened here, SD makes great pickups that sound awesome and garner a great following (ever been to the DMZ forum?...not knocking DMZ, just saying they don't have the following SD does.)

SD does offer the Zephyr line which is new and while very expensive right now, definitely exploring new possibilities.

Again, these Fishman electrics just seem to be trying to mimic other pickups...all in one packages have mixed results, like there is still a HUGE market for pedals even though Boss and Digitech and others make multi-effects unit.

My two cents, I don't see Fishman Electric Pickups being a threat to SD nor do I see the need for SD to have to try and compete.
 
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Re: Fluence Fishman - how SD is going to meet the challenge?

Ok, so, Fishman HB and SC are emerging as the future of pickups. How do they actually stack up against the stacked SD pickups? Has anyone tested?

The way I see it, SD has one thing on it's side, the general rigidity of guitar players and the reluctance to try something new.

Other than that (and aggressive marketing like they do) SD will have to come up with completely noiseless pickups with multiple voicing. The prail was a step in the right direction. I don't know how quiet those are though.

So, what everyone else think?

I think you have it in your second statement. The Fishman Fluence pickups do not, and don't claim to, exactly recreate the tone of any particular traditional mag/coil pickup. As such, they miss out on a key driver in the guitar market; demand by players seeking to emulate their idols' guitar tones. This isn't a new phenomenon, at least in music; violinists have arrived at a steady-state design that's about 300 years old, with most modern high-end makers deviating only slightly from the tools and materials of Stradivari or Guarneri. The adoption of new materials or technology in concert violins since then, like plastic bodies or even piezo pickups, has been a niche market at best. Electric guitarists' traditions are just newer, as the instrument itself has only existed since the 1930s with most of today's iconic body styles hitting the market in the 50s (and even then there have been improvements embraced by the community, like the RWRP middle Strat pickup).

As such, Fluence pickups' primary market demand for the foreseeable future will be from players who like the pickup for exactly what it is and what it sounds like, which is a relative minority of the guitar market, at least until one of those players becomes an idol for other players and makes that pickup desirable as part of his signature sound.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

Frank,

Can you tell us more about the Devin Townsend set?

Customer support seems to be somewhat unfamiliar with them. Did you have a hand in Devin's designs? Have you played them yourself?

I know he was an avid EMG user for two and a half decades and still has them in many/most of his guitars. From what I gather, his new set combines an EMG-esque humbucker tone with something more Telecaster-like when split?
 
Re: Fluence Fishman - how SD is going to meet the challenge?

Yes I literally completed the last round of R&D with Devin and Fishman weeks before NAMM. So it's no surprise that their customer service is still learning about the final version. In short, it's a Jekyll/Hyde of sorts; an extreme hybrid. Voice 1 is huge and "metal" as Devin describes it. The response curve is definitely more on the EMG active side, not a passive sounding voice. The pickup has one blade, and one row of poles. So the magnetic field is a hybrid as well. When he goes to Voice 2 (a much brighter, single coil-ish voice) he also splits the coils to the pole pieces. You can wire it however you want, but that's what Devin does. It's really the most extreme hyper-clean to face melting difference between the two voices. The reason there are still EMG's in some of his guitars is probably because he only has a few sets of Fluence. LOL We're in production right now.

line 6 comparisons are easy, but not accurate. Fluence are not modeling, they're all analog, etc. they're not a reduced version of existing pickups, they are an advanced version. That said, Line 6 went from nothing to one of the world's largest amplifier companies, right up there with the big boys in a very short period of time. So in that regard, people accepting new technology, there are a few similarities. I'm just pointing it that usually people will say a L6 doesn't sound as good as the "real" amp, and in our case people say the opposite.

Someone mentioned Zephyr. In my personal opinion, as someone who has been in the R&D process for both, the additional fidelity, speed, and note density achieved with Zephyrs is taken to a higher level with Fluence.

As for the marketplace being comfortable with 80 years of tradition, we agree. I don't want to plug into a Strat and have it sound NOT like a Strat. So what you have to internalize is that, if we talk about what makes a '54 Strat pickup great, or an overwound scatterwound Abigail pickup, or MJ, or Seymour...We're saying Fluence has all of those characteristics and then some. Also that every one is a holy grail because they are dead on consistent. You don't have to search for a good one. They're all good ones.

I didn't write it, but the "advancement in 80 years" quote is accurate in my opinion. Sustainers are amazing, but still wire wound coils.many people don't think the pickup sound is special, only the fact that it turns around and vibrates the string. So this is the first time anyone has made a group of coils oriented one atop the other.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

Line 6 comparisons are easy, but not accurate. Fluence are not modeling, they're all analog, etc. they're not a reduced version of existing pickups, they are an advanced version. That said, Line 6 went from nothing to one of the world's largest amplifier companies, right up there with the big boys in a very short period of time. So in that regard, people accepting new technology, there are a few similarities. I'm just pointing it that usually people will say a L6 doesn't sound as good as the "real" amp, and in our case people say the opposite.

It seems to me that the Fluence Pickups are being marketed as offering vintage tones and modern tones in an all in one package, so to me the marketing is similar to modeling stuff. But I can understand your argument that these are not modeling specifics.

Line 6 sounds great and I love my POD as well as my Behringer V-Amp–but they are not going to replace my Fender Tube amps. My suspicion is that the Fluence pickups sound good at both vintage and modern but great at neither.

I have not tried the Fluence pickups, so I concede that I should try one before I cast a judgment–just have never been impressed with anything Fishman so why would I drop $224.95 for a set? The price point seems pretty steep–alot of single coil sets by established brands such as Fender, SD, DMZ, etz are less new...

I didn't write it, but the "advancement in 80 years" quote is accurate in my opinion. Sustainers are amazing, but still wire wound coils.many people don't think the pickup sound is special, only the fact that it turns around and vibrates the string. So this is the first time anyone has made a group of coils oriented one atop the other.

What about Lace Alumitones? Active pickups? Piezo pickups?

A pickup that vibrates the string for infinite sustain is an advancement from a pickup that just transfers the vibrations of a string to an amp/processor...
 
Re: Fluence Fishman - how SD is going to meet the challenge?

Yes I literally completed the last round of R&D with Devin and Fishman weeks before NAMM. So it's no surprise that their customer service is still learning about the final version. In short, it's a Jekyll/Hyde of sorts; an extreme hybrid. Voice 1 is huge and "metal" as Devin describes it. The response curve is definitely more on the EMG active side, not a passive sounding voice. The pickup has one blade, and one row of poles. So the magnetic field is a hybrid as well. When he goes to Voice 2 (a much brighter, single coil-ish voice) he also splits the coils to the pole pieces. You can wire it however you want, but that's what Devin does. It's really the most extreme hyper-clean to face melting difference between the two voices. The reason there are still EMG's in some of his guitars is probably because he only has a few sets of Fluence. LOL We're in production right now.

Thank you, Thank you, Thank you!

That's very exciting.

I'm not a giant Devin Townsend fan, but the dude's playing versatility is astounding, as is his ear for tone and his approach to gear. I figured any DT-endorsed signature pickup set would have to be something unique and the fact that Fishman was able to pull him away from the EMG camp says a TON!
 
Re: Fluence Fishman - how SD is going to meet the challenge?

I posted a thread about how I like the Tronical tuning systems, and a lot of people don't. For pickups, I tend to like old fashioned stuff. I'll definitely be keeping an eye out for the Fishman stuff, but I'm not rushing to new tech. The batteries are often a deal breaker. Unlike my tuning system, they don't remain functional pickups without batteries.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

I think that's true. But it's just so stupid.

Not stupid to me, I never have to worry about my Fat 50s, Pearly Gates, Phat Cats, Screamin Demons, JBs, Liquifires, Bill Lawrences, etc. going dead from lack of a battery.

I have yet to hear a battery powered pickup that sounds good to my ears and responds well to my playing.

To me its like the Chevy Volt, why would I plug in a car for 40 miles of electricity when a Prius averages 40-50mpg without being plugged in and is cheaper?

My Fat 50s are the best sounding pickups to my ears and they are cheaper than the battery powered Fluence set...not so stupid.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

I don't think the market is necessarily either/or. Gibson and Fender make more money now than they did in the seventies, when they were really the only game in town.

I'd love to try a set of the Fishman pickups. But like many people these days, I have multiple guitars, so I will still want other things in other guitars. Same reason I have Seth Lovers in one LP, and I'm putting WLH's in another.

Guitar players like me are just crazy enough to buy another guitar just to try out the new pickups. So rather than hurting SD's market share, Fishman may be helping the new and used guitar market!
 
Re: Fluence Fishman - how SD is going to meet the challenge?

I am very anti-battery in my guitars. I used emgs till I had the 3rd set in a row crap out on me while playing live with new batteries. (factory install that worked fine for the previous owners and the owners after me.) I have had amazingly bad luck with batteries in everything that uses them. I burn through cell phone and car batteries too. My current car is on its fourth "free" battery. It goes out every 9 months to a year on my last 2 cars. Something about where I live degrades them too quick or something. However, I really want to try something like the DT signature set. I wish, and hope the technology goes to more than 2 options per pickup eventually. I feel like this could be what I wanted the p-rails to be. One thing I wish active manufacturers had was an alternate, non battery power source where I could plug in, just like I do my pedals. I may just have to DIY a solution. I just despise batteries crapping out on me at awkward times.

But the fluence sounds freakishly cool and the tech aspect seems brilliant and seems to fit what I have gleaned from a few great minds as ideal.

I do howeer think there is a place for this sort of design and the simplicity of a traditional pickup.
 
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Re: Fluence Fishman - how SD is going to meet the challenge?

I'm just waiting on the modern set to come in black chrome like the classic set does.
 
Re: Fluence Fishman - how SD is going to meet the challenge?

I would put Lace up there too with innovative design.

I wouldn't.

Everything they make is based off of the Sensor design that got popular in the 80's and was invented in 1979.

The Alumitones came out in 2007 and those are a rework of the Transensor stuff that's even older than that.

It's different, yes. There are advantages to their design. But it's not new, and it hasn't been innovative in 30 years.
 
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