It's a good video. It's obviously self serving. Besides Vernon Reid, they don't show superstrats at all. They also disappointingly don't show the 30+ fret scallop deals, or any of the other flashy stuff from the 80's. Clearly I like what Hamer is doing today more than those flash in the pan 80's hair guitars. But it's supposed to be about their history, and they completely gloss over everything they don't want you to think about. They talk about the Arlington Heights factory, but don't mention the move to CT or Kaman ownership at all. They make no mention of the Korean guitars of course.
It's hard to determine what they're saying about the hand-carving of the top. At some points they elude to "this is how we do it on our higher end models" etc. So you don't know if you're looking at a custom shop style instrument, or if they're claiming that EVERY carved top is a hand-carved top. I doubt it. Hamer is one of the best of the business, no matter how you slice it, but it's hard to tell what they're staging and what's real, everyday production.
I absolutely LOVE the indirect jabs they throw at Gibson if you're someone in the know. They talk about their binding/paint line being clean enough to reveal, the way they lay the headstock binding, seat the frets, etc. It's all directly opposite to the Gibson microwave burrito. And I am truly in love with the way they let a neck sit for awhile before leveling and fretting it at the last minute. Time is money, and they don't seem to care. They want to get it right. Great DVD overall.