PFDarkside
of the Forum
http://www.seymourduncan.com/blog/product-news/introducing-the-high-voltage-humbucker-set
I think the Seymour Duncan strategy is becoming extremely clear.
First realization, the majority of players want a "set" that will work well in their guitar, hence the California 50's set, Hot Rodded Humbucker Set (JB/Jazz) Mayhem set (Distortion), Everything Axe Set, etc.
Second realization, Bare Knuckle and similar companies are gaining share by simply "hinting" at an artist, song or album's tone. Seymour actually has wound pickups for a vast array of artists, and taking advantage of his notes they are recreating these pickups with both licensed names (Jimi, Slash) and implied names (Whole Lotta Humbucker, Saturday Night Special, now High Voltage...)
Nothing will stop the true tone hounds from hybridizing, mag swapping and pole piece changing, but from the "typical" player looking to upgrade pickups it's an interesting strategy.
I think the Seymour Duncan strategy is becoming extremely clear.
First realization, the majority of players want a "set" that will work well in their guitar, hence the California 50's set, Hot Rodded Humbucker Set (JB/Jazz) Mayhem set (Distortion), Everything Axe Set, etc.
Second realization, Bare Knuckle and similar companies are gaining share by simply "hinting" at an artist, song or album's tone. Seymour actually has wound pickups for a vast array of artists, and taking advantage of his notes they are recreating these pickups with both licensed names (Jimi, Slash) and implied names (Whole Lotta Humbucker, Saturday Night Special, now High Voltage...)
Nothing will stop the true tone hounds from hybridizing, mag swapping and pole piece changing, but from the "typical" player looking to upgrade pickups it's an interesting strategy.