I can assure you, this is no joke. Quite the contrary. We believe that, with Zephyrs, we are re-defining what's possible in electric guitar tone. And we understand that these pickups might be for everyone. That's fine. If they're not for you, that's OK. We believe we have other pickup products that will suit your needs.
But for those who are willing to explore what's possible in guitar tone -- when materials and construction techniques are not limited by price considerations -- Zephyr pickups could be the call.
This is just the beginning of Zephyr. Rest assured there will be more to come on this.
- EAS (NAMM)
I can assure you, this is no joke. Quite the contrary. We believe that, with Zephyrs, we are re-defining what's possible in electric guitar tone. And we understand that these pickups might be for everyone. That's fine. If they're not for you, that's OK. We believe we have other pickup products that will suit your needs.
But for those who are willing to explore what's possible in guitar tone -- when materials and construction techniques are not limited by price considerations -- Zephyr pickups could be the call.
This is just the beginning of Zephyr. Rest assured there will be more to come on this.
- EAS (NAMM)
The issue that I see, and this is only my opinion, is that the players who can afford and justify that cost, are the ones who either get all their stuff free anyway, or they can't play and just buys stuff because they can.
This copy paste from TGP kind of sums it up, at least how I first viewed it.:
'Besides launching something at that price point during a down economy; besides launching it with easily-refuted marketing hype; besides launching it with no corroborating sound samples; even if every claim made is 100 percent, undeniably true: It is just Marketing and Branding 101 that you don't launch a product that positions every single other product you have made for decades as inferior in construction and quality. You will never convince consumers to increase their purchase by ten-fold, but you will definitely weaken their perception of your existing product line and their association with your brand.'
I can see the point, but then what does the Custom Shop pickups that they offer portray?
I look at it like this... duncan design = kia, duncan = toyota, custom shop = lexus, and now this = space shuttle bwahahahaha.
They are pushing the envelope and really have something for everyone. TGP people can gripe all they want. They drop 500 bucks for pickups wound on sewing machines in basements and then gabble about em like a bunch of hens sipping mai tais.
This copy paste from TGP kind of sums it up, at least how I first viewed it.:
'Besides launching something at that price point during a down economy; besides launching it with easily-refuted marketing hype; besides launching it with no corroborating sound samples; even if every claim made is 100 percent, undeniably true: It is just Marketing and Branding 101 that you don't launch a product that positions every single other product you have made for decades as inferior in construction and quality. You will never convince consumers to increase their purchase by ten-fold, but you will definitely weaken their perception of your existing product line and their association with your brand.'
What is really sad is Blueman would change the magnets in there.