The Gibson VIctory is back

[Securb]

I do like these guitars and they are not 5K like the Theodore. $199 - 2499 MSRP

https://www.gibson.com/en-US/Collec...-4499-aff1-1cd714d032c3&utm_campaign=gibson25

 

[80's_Thrash_Metal]

Gaaaaahhhhh. That's hideous!

 

[jeremy]

nope. send it back.

 

[Mincer]

Might be neck-heavy? I don't hate it as much as the Theo, but it ain't great, either. Gibson does need to hire some design experts and stop mining their past for models that were unsuccessful back then.

 

[Sirion]

I don't care for the pickguard at all. Other than that, this looks fine, although I'd prefer something with a Floyd Rose.

That said:

Might be neck-heavy? I don't hate it as much as the Theo, but it ain't great, either. Gibson does need to hire some design experts and stop mining their past for models that were unsuccessful back then.

What about models that were succesfull? If they can make these for 2500$ (with figured tops, burst finishes and set necks), then surely they could make, say, a US-made Kramer Baretta for the same price? Although the Kramer crowd are notoriously cheap, I would be willing to bet that a US-made Kramer would sell more than this.

 

[Chistopher]

I like it. I see they fixed the stupid headstock of the original. People always trash these designs as if Gibson is pushing these to be a generational instrument. When are Gibbons haters going to understand that they specialize in relatively small volume releases. Gibson doesn't care how many people buy their instrument, so long as profit per instrument *number of buyers is maximized. Some bean counter over at Gibby HQ has calculated the highest MSRP at which these instruments will sell out with an p value of less than %5.

Gibson's golden era was when they released new innovative designs that shocked the world with how unique they were, that just doesn't happen anymore, Gibson or otherwise

 

[Securb]

I don't care for the pickguard at all. Other than that, this looks fine, although I'd prefer something with a Floyd Rose.

I was thinking the same thing. A trem on that would be nice. I am still trying to figure out what the "80's Tribute" pickups are. I suspect they are the Velvet Bricks renamed so they do not have to pay the Bill Lawrence Estate royalties. I could be wrong but would anyone be surprised?

 

[GuitarStv]

It's awful . . . but way better than the Theodore. I'm wondering if they simply released a design as hideous as the Theo simply so that we would be conditioned to tolerate ANY shit stuff Gibson comes out with in the future. (At least it's not as bad as . . . )

 

[GuitarDoc]

"Hideous" was a good word to describe it. The body itself isn't bad but it doesn't fit with the hockey stick headstock. And there's just no explanation for putting that horrible pickguard on it.

It looks like they had some left over parts from old guitars that never sold so they put them together to make one guitar. Just doesn't work esthetically.

Oh wait! This s a Gibson! Now it all makes sense.

 

[Chistopher]

It's awful . . . but way better than the Theodore. I'm wondering if they simply released a design as hideous as the Theo simply so that we would be conditioned to tolerate ANY **** stuff Gibson comes out with in the future. (At least it's not as bad as . . . )

Reverse V
Firebird X
Moderne
ZV
Corvus
Clapton Explorer
Nonreverse Firebird
Eye
V2

Gibson has been doing this for years

 

[Chistopher]

I was thinking the same thing. A trem on that would be nice. I am still trying to figure out what the "80's Tribute" pickups are. I suspect they are the Velvet Bricks renamed so they do not have to pay the Bill Lawrence Estate royalties. I could be wrong but would anyone be surprised?

I don't know. Bill worked for Gibson when he designed them, so I would think that would be a nonissue

 

['59]

I think it looks cool and the heel access on the back looks great. It looks a little cheap with uncovered pickups and I don't like the inlays though. If I could afford 2000 dollar guitars I wouldn't count this one out before giving it a chance to play.

Edit: The wine red one with a nickel covered Super D and Super 2 combo would look nice, or perhaps faux filtertrons?

 

[Mincer]

It is just at that price, there is a lot of competition. This model wasn't used by any mega-rockstars back in the day, it is just intellectual property they already own. Maybe just stick to LPs, 335s, Explorers and Vs, and be known for that. Most other models fail badly.

 

[Securb]

Maybe just stick to LPs, 335s, Explorers and Vs, and be known for that. Most other models fail badly.

The thing is if they stuck to the traditional models they would have very little to talk about. If they break even or even lose a bit of money on the things like the Theodore it keeps their name in the news and on the social platforms, pretty smart marketing. I am sure when they made the reverse V they did not think it would be the next huge seller.

 

[solspirit]

I never knew it was gone. I never knew it existed. I won't miss it if they take it away again.

 

[BlackhawkRise]

I could take it or leave it, though it wouldn't look bad if a pretty woman were playing it. Dark green isn't the best representative color.

I would be interested to see the sales metrics on Gibson's more outlandish models. That information probably won't' be public any time soon, but certainly they wouldn't keep doing these small runs of weird instruments if it didn't serve them some benefit. I'd bet we won't see too many reviews of these on a forum. If I had the money to buy a 2500 guitar, this certainly wouldn't be my first choice, and anyone who can afford to spend 2500 on their 10th choice instrument probably spends more time admiring it on the wall of their 6000 sqft house than they do writing guitar essays on the internet

 

[GuitarStv]

Reverse V
Firebird X
Moderne
ZV
Corvus
Clapton Explorer
Nonreverse Firebird
Eye
V2

Gibson has been doing this for years

. . . all better looking than the theodore.

 

[Chistopher]

Nuh uh

 

[Mincer]

The thing is if they stuck to the traditional models they would have very little to talk about. If they break even or even lose a bit of money on the things like the Theodore it keeps their name in the news and on the social platforms, pretty smart marketing. I am sure when they made the reverse V they did not think it would be the next huge seller.

They could pay for a national commercial on a network for the cost of re-tooling and launching a new/old model. I think they actually believe people have been waiting for this.

I say, bring back the Gibson US-1:

 

[jeremy]

people still watch tv with commercials?