It just hit me hard...there are WAY too many pups on the market these days, especially "vintage" ones. Back in the days of early rock and roll (50s & 60s), guitarists just used whatever pups were in their guitars and they created some of the most iconic tones still emulated today. How many of those superfluous vintage spec pups do we need?
Yes, I know that since then music has changed and there became a need for different types of pups. But I'm just talking about the "vintage spec" ones.
The idea of something "vintage" as being a single kind of tone can be misleading.
It took me a long time to realize that a lot of pickup issues are "X tone according to Y guru using Z method," mainly because there were so many variations in pickups in the old days.
Until recently, I pretty much thought a pickup was a pickup and they were all wound and made to a strict standard with little deviation, even back in the 1950s. I thought more or less all that had changed with the times was output and voicing, with the emphasis being on increased clarity and balance, or even flatness if it comes to active pickups.
That said I don't mean to bash SD too much. I appreciate their effort in working on new designs when they could keep selling the same things. I always like having more choice on the market and the ability to return anything one doesn't want. But it does make for a laborious trial and error process.
Plus I like to listen to all my pickups back to back, so having them all with me during installation helps. This can make for a costly short term haul if you have 3 or more sets you want to try and return 2 sets you don't want.
I don't think there are too many pickups on the market as much as there are a lot of small boutique builders now muddying the waters, which makes the gear industry like craft brewing. When you had SD, DiMarzio, and EMG, it was like Budweiser, Coors, and Miller. Or Ford, GM, and Chrysler. But now the market is more fragmented.
Still I wish it were easier to pinpoint what one might like. People basically know what a Corolla does vs. a Civic or an Escalade without having to drive them. If only it were so with pickups.
I also grew up thinking that aftermarket pups were automatically superior to anything made by Gibson and Fender from the 1970s on. Not necessarily. Where I fault Gibson is their forcing you to go aftermarket if you want four conductor pickups (unless they've released a line that deliberately comes with diverse wiring options from the factory). What keeps me away from Fender is their relative lack of experience building high output humbuckers tailored toward my genre to match their excellent single coils. I know there are Diamondbacks and Atomics and Twinheads but these designs change often and without notice, making it difficult to figure out what year models to buy.
EMG, SD, and DiMarzio have decades of marketing behind them now, though, that gives them prestige, while Gibson and Fender have the edge of being an OEM part, itself a prestige thing, especially after Fender emerged from CBS and improved and Gibson became a lifestyle brand post bankruptcy.
In short, thanks SD for a new set to try, but there are already so many new sets to try...