I've been curious about this too, but I didn't want to ask for fear of looking unenlightened.
What does 'orientation direction' mean?
Most modern magnet materials have a "grain" in that they can be magnetized for maximum effect only through one direction. This is the "orientation direction", also known as the "easy axis", or "axis".
Unoriented magnets (also known as "Isotropic magnets") are much weaker than oriented magnets, and can be magnetized in any direction. Oriented magnets (also known as "Anisotropic magnets") are not the same in every direction - they have a preferred direction in which they should be magnetized.
How does unoriented affect phase?
And no, they won't cause any phase issues with regular pickups.
try to hear the difference. and please make a video to prove it.
i have to play the devil's advocate
Is it possible to acquire magnets that normally come unoriented like an A2 magnet, in an oriented variety?
...an oriented magnet has a preferred direction in which to be magnetized. The end result is that the oriented magnets are more powerful. In an unoriented magnet, there is more variability, at the crystalline level, in the local magnetic fields...
Orientation (isotroic vs anisotropic) refers to the orientation of the crystals. An anisotropic (oriented) magnet is made by heating and cooling the material in a magnetic field, which has the effect of lining up the crystals along the magnetic field. This also means that an oriented magnet has a preferred direction in which to be magnetized.
The end result is that the oriented magnets are more powerful. In an unoriented magnet, there is more variability, at the crystalline level, in the local magnetic fields, which in turns causes them to partially cancel out (at the macro level).