There were no robo tuners and Firebird X around in the days when PRS first launched, and that is when the multi-hundred dollar price increases from Gibson started. It was a direct response to the then new PRS sky-high guitar prices, they were much more costly than anything on the market at that time, and Gibson obviously took PR Smith's comments as as a slap in the face to their company. I used to check out the new Gibsons every year in the Musician's Friend and similar catalogs, I noted each year pre-PRS that Gibson prices would creep up maybe $50 each year and I thought that was weird, when PRS started making an impact on their sales I suddenly saw annual $200 or so price increases in Gibson guitars. I could see it was in response to PRS and the fact they were getting ridiculous prices for guitars that were similar in quality (in Gibsons' eyes), and they greedily wanted their slice of that pie. In 1992 I could get an SG Standard for 700 bucks, LP's were only a little bit more. Just look how much those prices have escalated since then, it certainly isn't in line with inflation.
I was only talking about one point, the annual massive price increases, and I hold PRS's entry into the market, making quality guitars but gouging as much out of the buyers as they could, directly responsible for those crazy Gibson price increases. It was evident if you watched the guitar market as closely as I did, and others also did. After that came the "Gibson" lifestyle crap, which was IMO their way to explain away their new pricing structure. The insane attempts at marketing bizarre guitars that nobody wanted came later.
Whatever, I just wanted to make a point that I have believed for a long time. Those remarks from Paul Reed Smith were in an article, probably in Guitar Player Magazine (which I read constantly from the time I was a young guitar player), where a group of guitar makers discussed the guitar market at the time, and his remarks made me want to puke. Guitarists SHOULD(?) pay big bucks for electric guitars, what balls to make a statement like that, but it seems a lot of people ignored his intent to wring as much money out of them as possible and PRS was successful, which impacted the market in a bad way.
Al