Hah, funny how the zeitgeist works. Was just looking at a set of Suhr pickups yesterday and was wondering, "What does special mean?" For us magnet swapperooskis, it sounds like snake oil because we understand the differences between polished, roughcast, sandcast, degaussed, etc. I would hope Suhr wouldnt hide behind marketing and would be able to tell us. On the other hand, the amount of guitarists I meet that are afraid to even modify anything on a guitar, let alone a magnet blows my mind. Literally had a guy buy every custom pickup to try out and I told him I would give him all the other magnets to swap....if he just bought one. He rather spend the money. Guess, good for Seymour lol
I did see a guy recently on reverb selling magnets for 30 bucks a pop. Says they are US sourced and manufactured.