Maybe that's true, and maybe it's not. And even though I've probably posted about a dozen times concerning my feeling for Bugera, I haven't been able to change anyone's mind. I don't know whether or not Marshall's R&D department is hurting or not, but based on the fact that they purchased Swedish technology for the JDM:1 and farmed out an existing design to Vietnam, I'm guessing it's not all that profitable on its own.
And the difference here is that Bogner partnered with Line6. It was a design he chose to sell under his name. You think he'd be happy with the Bugera Xtasy? (Or Chiva for stoner rock? Boo... I couldn't resist.)
Me neither. But I prefer it in terms of Jet City or Blackstar. Those guys didn't rip off any designs. The Blackstar guys are ex-Marshall employees, and they took a design they came up with that Marshall didn't really dig and started their own company. They build the amps and pedals in Korea, and they don't cost a lot of money. They're not legendary amps, but for the price, they sound pretty good. And they didn't steal anything.
Then you have Mike Soldano going into business with a couple guys in Seattle to mass produce designs that he came up with. Again, he's part of the deal, so there's no theft involved. It's when you get things like the Bugera Beluxe Beberb or Duel Wrecktifier that I have a problem. If they were to come to Randall Smith and say, "Hey, we want to build your amps at a quarter of the cost," and he said okay, I'd own three of them. But they didn't, and I don't.
It's not about bang for the buck. It's like taking a couple of steaks from the meat department because some of them are going to go bad anyway.