Just Got This Link in an Email From Gibson...

[Zhangliqun]

https://www.gibson.com/en-US/Produc...l&utm_campaign=7.20.23:+57+Classic+DTC+Pickup

Does this mean the double cream scourge is over? Or did Gibson just cut a deal with DiMarzio?

 

[JOLLY]

No idea, but it's nice to see you around. I hope all is well.

 

[beaubrummels]

They're calling it "Classic White", which is the new cream. Wonder if Gibson trademarked it?

 

[Mincer]

How strange! Maybe there was some sort of agreement?

 

[jeremy]

doesnt fender do parchment pups?

 

[Mincer]

SD does 'parchment' too, but maybe it has to do more with the name than the actual Pantone color. I have no idea. It looks cream to me.

 

[skelt101]

Fender/SD did do a double parchment Pearly Gates Plus. It does look fairly creamy.

 

[Mincer]

Parchment is usually sort of a minty white without that orange thing going on:

 

[beaubrummels]

The Gibson looks more warmer / skin-tone in color than current production DiMarzio (but that could be just the photography). It's not exactly the same. Maybe they hit on a technical way around it. (Have to check the recent court rulings, if the protected recipe for the color is very specific, which would allow others to make something similar but not the same.)

 

[Chistopher]

What is the extent on the trademark? Surely it's more than just a hexcode and less than anything that roughly classifies as cream?

 

[Securb]

Looks like a "triple dog dare you" to sue us move from Gibson to Larry.

 

[JohnnyGuitarCA]

DiMarzio will sometimes license to use double creme. Duncan wanted to do this but DiMarzio wanted 5 bucks per pickup so Duncan passed. I was told this by a Duncan employee at a NAMM show in the 80's.

 

[JohnnyGuitarCA]

Gibson made some "Les Paul KM" model guitars from 75 to 78 and they came with creme T-Tops. DiMarzio sent them a cease and desist letter and Gibson stopped making them. Later on, Gibson made some double creme Dirty Fingers pickups from I believe 79 to 81 and I assume DiMarzio licensed Gibson to make those. They occasionally show up on Reverb and they are very expensive because they are so rare.

Price: $420 -----> https://reverb.com/item/68614119-gib...s1GQZR2QtHqins

Price: $676 -----> https://reverb.com/item/58224787-gib..._source=google

 

[JohnnyGuitarCA]

Looks like a "triple dog dare you" to sue us move from Gibson to Larry.

Larry will sue at the drop of a hat to protect his trademarks and patents.

 

[eclecticsynergy]

Pushing around other pickup makers is one thing. Taking on Gibson is another - they've got trademark lawyers on retainer who are probably eager for a break from the usual business of hassling other builders makers for selling Explorer-shaped guitars.


EDIT - the Gibson page is gone now...

 

[freefrog]

...Can't resist to throw in a double dose of cream (from an early SH1 pictured under a faint yellow light, to make it creamier)...

 

[JohnnyGuitarCA]

Pushing around other pickup makers is one thing. Taking on Gibson is another - they've got trademark lawyers on retainer who are probably eager for a break from the usual business of hassling other builders makers for selling Explorer-shaped guitars.


EDIT - the Gibson page is gone now...

The link works now. Still double creme.

 

[larryguitar]

It's hard to judge from a single photo, not knowing anything about the lighting and camera settings....it would be more illustrative to see one side-by-side with a DiMarzio.

It would also be interesting to see the Gibson vs. DiMarzio court case, when Gibson can pull out hundreds of photos of original double-creme (once aged) pickups made long before DiMarzio existed.....


Larry

 

[Aceman]

It's a Cage Match Battle Royale, Two Dooshnozzles enter, only the Attorneys win!

 

[eclecticsynergy]

The link works now. Still double creme.

Yah, I had to disable the scriptblocker in my browser.
Nine companies (in addition to Gibson) demanding permission to run scripts on my computer for that page to load.
ajax.googleapis.com - bootstrapcdn.com - cloudflare.com - fontawesome.com - jsdelivr.net - stripe.com - stripe.network - unpkg.com - youtube.com
No idea know why a pickup sale page needs to link to YouTube...

The hums look good. I do like double creams. Never been a big fan of the 57 Classics myself.
They can work in the right guitar though; I kept the stock ones in my Johnny A sig.