Mesa Boogie Price Increases

Ewizard said:
The increase in prices should not be seen as good. The demand vs supply for tube amps is not high enough to support the idea that this is a product of that metric. The price increase is not even really due to scarcity in parts. It is inflation, greed, and bottom lines personified. Labor challenges are a very real thing. And when you don't have the labor to do the job, it takes longer to produce, which eats into your bottom line. When you have to pay more for the labor you have, it eats into your bottom line. A 2-3% increase in price is not too alarming. Keep in mind that a 2% increase on a $2000 amp is only $40. To see a $300-$600 increase in price is part greed and part bottom line increase. There is not enough demand to sell the amps at the old price and make money, so you have to sell the same number of amps at a higher dollar amount to meet your goal.
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True!

The rumor is the only parts lack was in transformers and finding a company to now make them and have them be as similar to the original ones as possible. Regardless, a couple hikes without having available product is a big pill to swallow on a dry mouth. You have other companies like Revv who have discounted their amps $500 bucks for a season or with incentives for other products. Two different business models obviously. No matter what season or plan, I learned long ago in the value of a quick turn and the speed of a sale. When used items on many brands are selling above MSRP of new on said item it doesn't help. That won't last forever and when it does it could very easily bounce back and bite them. If so, will they lower their retail prices in a parts abundance/strong economy? Hell no they won't...lol.
 
Little Pigbacon said:
If a JVM410H can be just shy of three grand, a Dual Rec can be $2,499. I guess? Gibson still has Henry's golden parachute to pay for, no?
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If their prices were reversed I'd still take the Mesa over the JVM, but I'm very glad my amp buying days are over. I just got lucky to jump on the Mesa wagon right when so many were jumping off of it in the late 2000's to early 2010's.
 
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Follow their Instagram for some really great figured wood cabs. I can see those going for over $4k. And I bet they never see a gig.
 
If the prices bother you or you don't want to spend more, just spend with another company.

So much great stuff available at schmedium price points these days.

We are living in the golden age of gear at every price point.
 
Little Pigbacon said:
The way prices have been increasing in this industry, I am surprised it took them so long. I think their production has been lagging for a while, and I personally had a feeling that some of their products were underpriced.
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They would have never made it this far if their products were underpriced.
 
Little Pigbacon said:
Well, it is a personal feeling for me. I love the sound of those amps, and I would pay more than is being asked for them. How much more, I dont think I should say.
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The problem with the amp game is rarity on used, new amp prices and features and then the famous import/export exchange rate. all of these companies will manipulate and push things to the utter limit to maximize profits. I have no problem with a business making a profit but from a % point of view the increases are extreme.

The pedal market is the same way. Strymon broke the pricing level and slowly others have creeped up and now Strymon is raising prices again. $200 bucks used to be beginning to enter the high side. Now it is very much a mid point. $299 put you in the high high level and now that is creeping to be mid tier with a lot of brands. Case in point...Boss SD-1 and the New Waza Fuzz pedal. Vastly different price points...($50 ish and $200 ish). That is a pretty strong % difference.

Additionally, the more a company sell, the bigger the parts purchased from the supplier and usually that comes at a better price. One-off's should typically cost more than mass produced. Anyway, I look forward to the currencies being balanced out and the valuations on things being congruent across the market board.
 
Bogner said:
The problem with the amp game is rarity on used, new amp prices and features and then the famous import/export exchange rate. all of these companies will manipulate and push things to the utter limit to maximize profits. I have no problem with a business making a profit but from a % point of view the increases are extreme.

The pedal market is the same way. Strymon broke the pricing level and slowly others have creeped up and now Strymon is raising prices again. $200 bucks used to be beginning to enter the high side. Now it is very much a mid point. $299 put you in the high high level and now that is creeping to be mid tier with a lot of brands. Case in point...Boss SD-1 and the New Waza Fuzz pedal. Vastly different price points...($50 ish and $200 ish). That is a pretty strong % difference.

Additionally, the more a company sell, the bigger the parts purchased from the supplier and usually that comes at a better price. One-off's should typically cost more than mass produced. Anyway, I look forward to the currencies being balanced out and the valuations on things being congruent across the market board.
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Vote with your $$
 
Hey one thing that occurred to me, Mesa prices dropped on many amps last late spring after their stock caught up

-Mark stuff specifically -but I didnt track every amp in their line

-are we sure these price increases aren't normalizing their prices from the drop last spring?

Maybe it was only the Marks, but thought I'd mention it.
 
Bogner said:
They would have never made it this far if their products were underpriced.
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This is not entirely true.

It can be a HUGE advantage to "underprice" in a market to gain a carton of market share.

Product Cost = 20
Product Price = 100

Net revenue from this is 60 (20 cost and 20 overhead) - you are doing well.

You can "underprice" the market and sell at 80, a good deal for your product, giving a lot of value for the dollar to the customer, undercut the completion who sells at 90 by 10, and still be +40.

Obviously depends on the buy decision point....but "underpriced is not really the concept you want to work with, it is the Market share to revenue ratio you want to balance.
- Market share goes too high at a given cost, you lose because you have to invest revenue you don't have (from "underpricing" to win market) to grow capability
- Price to high, you lose market at a rate that causes overall revenue to drop, since you are pricing out the Market (Gibson)
 
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