yea... my lady friend came to a guitar shop with me and was completely thrown off by a convo she witnessed between a tech and a picky customer trying to describe what he was going for
"I want a big bottom end that stays tight and aggressive, with muscular, fat mids that don't honk and that leave enough space for airy highs that aren't spiky or ice picky, but breathe enough to give it a truly open, crisp chime, something something mojo mojo"
Looks like a customer that spent too much time reading modern guitar magazines and on forums, and has no idea what he wants.