Re: Reverend guitars
Pros - High quality guitars that are consistently built well and priced reasonably for what they are, pro-grade imports. The guitars all have locking tuners, I believe; almost certainly Reverend is the only brand to offer semihollowbodies with locking tuners stock. The guitars are well-designed with regards to ergonomics and pickups, and the bass contour knob is really useful. The Eastsider S (Tele bridge pickup, Strat neck/middle pickups and bridge) has a really cool design. The recent addition of roasted maple necks is super cool. I've never played a bad Reverend.
Cons - Most of the time the body wood is korina, which may or may not be to your taste, tonally. The necks tend to be on the smaller side (a con for me, anyway). Aesthetics aren't for everyone - sort of a retro/new wave thing going on. Case usually must be bought separately.
This is a good brand that knows its strengths and offers great value to players.