It is not the job of a marketing department to point blame for the mass adoption of a word. It is the marketing department that is being lazy by calling it what we call it and not doing their jobs. It is marketing's job to make their product appealing to their potential buyers, not to give hommage to the grass roots guys who already know everything about it
I mean, really who *here* is going to buy a new Hybrid (capital "H") for $90 when they can make 2 hybrids (lower case "h") for the same price? This needs to appeal to the people who are not here
Evan, SD marketing ... naming contest?