GuitarStv
Sock Market Trader
I believe the soft side usually goes on the board and the hook side on the pedals.
Don't think there's any real purpose to that, but it seems to be sort of an informal standard.
It's because if you put the hook side on the board the board picks up an astounding amount of fluff and crap. At least with the hooks on the bottom of the pedals you don't have to see the collected stuff.