Originally posted by Ascension
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I love PRS and have been with them for a long time. In all honesty, Paul is the master of the marketing, take away, flip, spin, rebrand, re-introduce, (you get my point here) of whatever he is selling. All that being said, there is definitely something going on with the amp line. I think he is trying to find a way to expand it without taking too much risk and jumping all in. The SE line (and all it entails - now amps, guitars, etc) is solid and doing well. Private Stock is doing very well. the middle ground is ok but the area I feel is least successful though it is successful. Spinning things the way he "appears" to be doing may give him the juice to expand the USA amp line and not have to rebrand what is already being made (Archon) so his base market stays in tact. Think McCarty....MC-58, Modern Eagle, ME II, etc...all McCarty's with some fluff somewhere in some cases and not in other cases but it made people buy guitars because of the take away. The Archon has positive market familiarity, value and recognition. That becomes the "SE" line and Tremonti has the weight and familiarity and marketability to bring the USA line and expand on it. I could see "Artist amps being USA and their variants being the SE line......or something like that. Just my own idea and rant here. Based on Paul's methods in the past, it makes sense to me.
Additionally, Paul is in the guitar business, not the amp business. He makes a great guitar personally. I don't think he makes amps on the same level. Sewell has been involved and maybe they are looking to get paid so the lower price point/volume angle could be the way to go to help subsidize the future higher end line. Again, just my thoughts. It is interesting though. I do look forward to that MT-100.
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