Re: Are Electric Guitars Dying A Slow Death?
I love this thread!
By profession, I plan software products that can meet user needs for decades, however the only way to stay relevant is to regularly upgrade product, messaging and business development to meet current user needs.
From that perspective, much of the music industry (classic labels are a good example) have been behind the curve for 30+ years and many classic brands (Gibson) are struggling to remain relevant in the big picture-
In the same direction,
it was clear that everything would change when no cost sampling opened the door to stealing everything from drum groves to modeled amps, guitars and FX chains.
It doesn't matter how this happened, the point is any 12 year old, with a loop production package can put together songs that are readily accepted by music audiences.
And that is the point- As much as we may argue about how we got here, the level of quality or the decrease in musicianship, most of the general public,
the average listener, are happy with some version of the final products that are available practically everywhere.
But that doesn't mean the game is over- remember the collapse of the family farm 15 years ago? Have you noticed all of the boutique, green, specialist farms that grew up to fill the void? Customer driven and value ad are not buzz words- It's the way that products and industries become (or remain) relevant.
So if you want to remain a relevant electric guitarist, rethink everything you know from the customer perspective-
Here's a great example- Listen, really listen to the following-
https://www.youtube.com/watch?v=7Fi4T-yR8tM
- Sampled, grove based pop
- Compressed, volume optimized,
- it's pretty much the opposite of Boston 1976
And then consider the space and room this guitarist has maximized-
- Arpeggios, clean, crunch
- He gets it all into this tight little indie song.
- I bet he is loving what he is doing.
Now put the Boston/Led Zep or Metalica history aside for a minute-
If your audience is pop rock and you are a guitarist, doesn't this song fill a similar niche to Blood and Roses from 1986?
https://www.youtube.com/watch?v=vqML7WbOun8
As always, it takes a lot of talent and luck to make money in music. But if you rethink potential audiences and your role, I think we all can remain very relevant.
What do you guys think? Is customer-centrist too much of a 'sell out' for you?