I think MF and Sweetwater also suffer from a little of the old furniture liquidation syndrome you used to see in the 80s and 90s. If EVERYTHING (except the highest end gear) is ALWAYS going on and off sale with new PR pushes every day and every week -I get emails everyday touting new sales and deals) -what if anything is really a deal thats better than the normal deals they continually offer?
Very rarely do I find "deals" that aren't already "deals" -discerning what is a real "must buy" because it's an incredible price are more rare.
Also, the MSRP inflation to create the % off -is the most classic of all manufacturing, wholesale and retail technique for creating excitement.
Its true. Although this whole thing began when MF sent me a couple 20% coupons over the past six month or so. It does get you browsing and thinking.
I had my eye on the G11 but thought it was a bit overpriced. The 25% discount is enough for me to give it a try.
I do think that the next crop of FX processors will feel downward pricing pressure. Everything was at $500 for a couple decades, then Fractal Cliff started charging boutique prices for his digital boxes (which to my ears were roughly the same quality of modeling with better presets and IR loading.) Line6 followed suit.
Now the cheap pedals have "flagship" modeling, IR loading, and great user interfaces. I don't see how Line6 and Fractal will continue to justify their prices, they are already playing catch up in UI department. QC is the new benchmark for flagship UI.
Line6 marketing did supress challenges from the Headrush and Zoom boxes (both which have touch and better interfaces) despite maybe not having the best tones available. the Helix is sort of in a middle ground now, not the best UI, not the worst. Not the best tones, not the worst. Serviceable as they say. My hope is the G11 will have "Helix level" tones and a better interface for half the price. It will keep me playing until the next iteration of the Fractal/Boss, which hopefully will have a new interface. Or the next Helix, which will have better tone and fx resolution.