I built a strat for my daughter's band using their products (I had a body, neck, tuners and bridge lying around from other projects). I got their 'Elite' strat pickguard/electronics kits (3 mini on/off/on toggles instead of a 5-way) plus a set of their Lil' Killers (Bladed single coil sized humbuckers). The neck and middle PUPs are wound hotter so I had to file the pickguard PUP slots to get them to fit. BTW, the guitarists are playing a S-101 and Silvertone Strat clones and were asking to 'borrow' my MIA Strat.
THe PUPs - I like the tone; not a true strat tone (DUH) but a large improvement over what her band mates are using. The bridge PUP (~13K) was surprising, it tamed the highs but did not over emphasize the bass. The guitar player dialed in the middle PUP on my Fender Champ amp and gets sweet tone with a mild attack and can make the amp growl with a harder attack. Not bad for inexpensive PUPs.