ImmortalSix
John Mayer's Mankini

I hypothesize the following:
The hype surrounding these guitars is so huge because of the price, not because of the guitar.
Les Pauls with P90s have been available practically always. Les Pauls with down-trimmed appointments (no binding, no flame maple, etcetera) have been available practically always.
These guitars are popular not because of their feature set, but rather because of their price.
These are guitars that say both Gibson and Les Paul on their headstocks, AND are not (necessarily) a "compromise model."
When I say "compromise model," I mean something like the Les Paul Studio, which is deliberately created and marketed with less appointments and aesthetics to afford it a cheaper production cost. You know, if your buddy tells you he just got a Les Paul, you'll be like "hell yeah!" and then he says "studio," and you say "oh." That's a compromise model.
This LP Studio 60's Tribute is marketed as if it's stripped down nature is intentional, not a compromise.
So buyers aren't thinking "eh, it's just a cheaper version of the ____________," because there is no "___________."
So a buyer can get a Gibson Les Paul for $850, and they don't have to wear the badge of shame that it's a backpedal from a cooler guitar.
There's my analysis. Disclaimer: this is not intented to be "hatin'," simply an analysis of why the hype for this guitar is so great.
Tune in next time there is another guitar with a lot of hype, for I6's HYPE ANALYSIS!
Cliff's: The hype is more about the price than the guitar.
-I6