I'd go for that whole line of thought, except that to me it seems fairly idealistic. (no offense intended at all)
I mean...look at magazine's like guitar one and guitar world. I have yet to see a piece of gear go through there, no matter how expensive or cheap, that has been given a bad review.
Why? Because the majority of the money they make is from advertisments. and fender/gibson/marshall/line 6/whoever wouldnt be too happy if they started bad-mouthing their equipment. It keeps a good business relationship between the companies.
Beyond that, we all know how accurate reviews are on harmony central. Somthing I actually noticed one day was on the dimarzio review page, how as I started reading though starting from the lowest output pickup to the highest, how the grammar steadily started getting worse and the words f***, S***, a**, b****, (im only censoring myself cause I'm fairly new to the board and dont know all the rules yet...) ect, started appearing more and more. Useless fact of the day provided by Dan Lindley.
Some reviews are bound to be planted. Most of the reviews are from people who havent given their gear a good test-out. Some are simply from idiots. Though I'm not saying i endorse this method of advertising, As it is an unfair business pratice for the consumer. But, what I AM saying is that its bound to happen. It's not like they're using baby seal guts in the transformers :smack: .