Whew! I thought it was just me. I couldn't stand his 'bro-titude' either. I don't find that style of gear video remotely entertaining, though, no matter who it is.
Dont be so harsh on him guys, he sems sincereley enthusiastic and excited about guitars. A bit overdone and annoying AF lipstick, but I'll take his vids over 30 seconds of Stevie T in a heartbeat...