NASHVILLE, TN (May 15, 2023) Gibson, the iconic, leading American instrument brand, is proud to announce the promotion of Elizabeth “Beth” Heidt to the role of Chief Marketing Officer, Gibson Brands. A 7-year veteran of Gibson, Beth spent her early years at Gibson in Entertainment Relations, and in 2021 was promoted to Vice President of Cultural Influence. An expert team builder and marketer, Beth will also join Gibson’s worldwide leadership executive team. Prior to Gibson, Beth worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.
As Chief Marketing Officer, Beth will be responsible for overseeing Gibson Brands’ global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions, as well as the Gibson Gives Foundation.
“Congratulations to Beth on her promotion! Anyone who has worked with her agrees this is the perfect gig,” says Alex Lifeson of RUSH, and member of the Gibson Gives Advisory Circle. “In the years I’ve come to know Beth, she has been supremely helpful, professional, and down to earth. She is a caring, empathetic soul whose generosity of spirit is a highlight of her character. I’m thrilled for you, Beth.”