They're designed by Ola Englund, who's probably best known for his YouTube channel, also the guitarist from The Haunted and Feared. Used to be in Six Feet Under.
The ones in the $1000 range have stainless frets, glowing fret markers, Evertune or Floyd bridges, and other premium features. The $700 ones have Hipshot fixed bridges and nickel frets. They all have Ola's proprietary Duncan Solar pickups, proprietary locking tuners, and most are either neck-thru or set-thru. There are a few artist models that have other pickups, like EMG or Fishman Fluence.
Like I said, they're packed with premium hardware, and after being out for a few years, the market is not flooded with used ones for sale. I'm sure a lot of that has to do with initial buyers being fans of Ola, and maybe a little more bought-in to the brand to begin with, but I'm curious enough to buy one.
That green V is definitely sweet.