Re: What is the Value of "Made In USA" for SD Pickups?
What does “Made in America” mean to you in general and with regard to the Seymour Duncan family of products?
In general (i.e., not just music gear), MIA means little if anything to me. There are plenty of wonderful and lousy products manufactured in the USA.
When it comes to music gear, it means quality materials and components with generally, but not always, good workmanship. MIA electronic stuff (amps, pedals, pickups) generally have good workmanship.
With SD, it means quality components, good workmanship, and responsive customer service (e.g., MJ). Of course, even the import stuff (e.g., stompboxes) seems to be pretty good, too.
That's not to say that stuff made on the other side of the Pacific Rim is junk. There are many wonderful products made in Asia. I'd single out Schecter and PRS as guitar brands whose offshore craftsmanship is quite good. However, more often than not, stuff that's manufactured overseas cuts cost in areas other than labor. Even as I hold up the MIK PRS guitars as examples of good craftsmanship, I've criticised their newest imports as having crap for electronics/hardware and inconsistent quality wood.
If, as I suspect, you're contemplating moving some production south of the border or west of the Pacific, I'd suggest that you analyze what portion of your unit cost is made up by labor and just how much cost efficiency there is to be gained there. Balance that against the cachet of "Made in America" and you have a pretty good idea of what you stand to gain/lose. The one assumption I'm making is that any imported SD pickups would have the same quality components that today's US-made pickups enjoy. If not, I don't see what they'd have to differentiate themselves vs. their "Duncan Designed" peers.
If the question is really about the benefit of manufacturing other products (e.g., stompboxes) in the US instead of in Asia, I don't think you stand to gain too much with US production. Asian electronics don't suffer the same stigma as instruments--anyone who follows the pricing on MIJ Boss pedals is very aware of that--and modern manufacturing methods are much more accepted with electronics than they are with guitars.
...at least that's my opinion