ibanezrocks
HardtailPisser
Re: Where Gibson went wrong
The melody maker is allowed to be ugly because its vintage correct :bigthumb:
The melody maker is allowed to be ugly because its vintage correct :bigthumb:
It doesn't cost a grand or two to carve a piece of wood, or bookmatch a top. And wiring in several electrical parts doesn't cost hundreds of dollars. You've got about $300 dollars of PU's, hardware, & pots in a Gibson, at retail price; their cost is less than half that. There is no cost-justifiable reason for Gibson's pricing. It's strictly what they can get away with, and these days, that's totally changed.
The Melody Maker is no where near as labour intensive as a Les Paul. No maple top, no carve top, no need to bookmatch tops, routed pickguard/drop in electronics, no binding, dot inlays, etc. It's basically a Telecaster in a Les Paul shape with no switch and a fake neck pickup, thus actual labour costs will be relatively minor compared to manufacturing a Les Paul.
Blue I think you miss understood what I was trying to say. What I meant was not someone treating their guitar poorly but (and I've seen this happen) someone trips over and bumps into your Gibson it's just as well to kiss it goodbye. Won't see that happen with Fenders. I've heard of one guy who got his run over by a van when it fell out and the van backed over it. He thought it was toast but when he opened up the case it except for the fact it was out of tune was fine.
You don't spend years building up a reputation like Gibson, Fender, or PRS do so that you can charge cost.
And it doesn't matter if there's only $300 worth of material in a guitar if you still have to pay the guy who cuts it, the guy who glues it, the guy who sands it, the guy who sprays it, the guy who assembles it, the guy who binds it, the guy who puts it in the box, the guy who ships it, the guy who pays them, the crony who actually fills out the cheques, the guy who pays the heat, airconditioning, electricity, fixes the machinery, maintains the tools, orders the stock, pays the taxman, pays medical benefits, manages the workforce, and the guy who cleans the sh*tters.
Or, you could go hire a bunch of Asians to work for $4 a day and fire anyone who complains.
They're playing Jedi mind tricks on you. If they can't make a healthy profit at half their current prices, they're hopelessly inefficient, and need a serious reorganization. I'm an accountant; don't let these corporations feed you this BS, and then parrot it yourself. They're greedy, period.
Besides, if you're an accountant then you know that you can't compare the expense sheet of a small self employed Luther selling direct to the customer to that of a large brand-name manufacturer, not to forget all the middle men between the factory and the purchaser that each want their own piece of the pie and the corporation's responsibility to generate profit for it's investors.
But I suppose Gibson do at least put some that profit into R&D so they can come up with stuff like the robot. Not my cup of tea mind, but great technology for a traditional company like Gibson
Gibson has created a wonderful formula on 5 well known, highly venerable models, the LP, SG, V, Explorer and 335. IMO, these models encompass something special about them and should not be changed at all. Leave these classic designs alone. Sure, you can offer different colors, electronics pickups, cosmetics, trems, etc etc, but please don't chamber or 'weight relieve' them - that's not the way it supposed to be. Please don't take a classic design and do kid stuff like reverse or SG+V or holy V. thats just dums. There's not really a need to come up with new designs - Fender's been builing the same 2 designs for decades. Take your 5 designs and improve on them - don't change 'em! Think about what your players want or need. Its not that hard, we're all pretty easy to please.
When I buy a Guiness, I want it to taste like a Guiness. Don't change the flavor. I don't want a light beer. And certainly not a combination of 2 beers. I want what I wanted.
Gibson had the same problem that they had for years... They have the classic designs - LP, 335, SG etc. They can do SO MUCH with these designs, but they choose to keep them pretty much "vintage" like keeping them with dual humbuckers, 3 way switches, no push/pulls etc etc. And then, when they try to "innovate" they make some totally off the wall metal bullshiz guitar that nobody but collectors are going to buy. They need to find a middle ground, introduce more practical but newer designs. Come out with more P90 neck/hum bridge guitars, stuff like that to make the instruments more versatile.... This has definitely been said before by guys like blueman335, but it couldn't be more true.
Everyone's in it for a profit, but a big company buys in huge quantities & gets very low bulk pricing on their raw materials. It just doesn't cost that much make a guitar, especially on an assembly-line. Every step in the process is analyzed & quantified, and efficient as possible. I've been a Controller for 30 years, I know how cost & profits work. Now if a manufacturer wants to mark-up their product way beyond what their costs are, fine, but they automatically exclude 95% of their potential customers. That nitch worked when the economy was booming, it doesn't work now, especially for a non-essential consumer item like musical instruments. People aren't buying cars, and they need those. As with the housing market, prices got out of control, pumped up by record demand. Those days are officially over and Gibson will learn have to learn some humility. They have to win back the average working man if they are to survive. We the consumer, have subsidized rampant corporate greed and waste for decades; we can't afford to carry those bloated companies now; we're losing our jobs & houses. GM is on the verge of collapse, you think that Gibson isn't bleeding financially and in serious trouble too? The ridiculously high prices aren't cool any more.