
I wouldn't say that I "love" it, but I don't hate it either. I actually own a cherry sunburst Gibson.
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Heritage Cherry would be the solid color (because if it were a burst, it would have 'burst' in the name). I only care for it on 3 iconic guitars: a dot neck 335, the earliest version(s) of the SG and Brain May's Red Special.
I like it as a monochrome color over mahogony. Its transparent and really shows off mahogony well.