Evan Skopp
SDUGF Founder
During NAMM last month, this topic came up at the annual Guitar and Accessories Marketing Association meeting.
This is from today's GAMA newsletter.
At the GAMA meeting, there were lots of theories for the disparity. I wonder, what's yours?
This is from today's GAMA newsletter.
During the GAMA Membership Meeting on January 21 a considerable amount of time was given over to talking about how to get more females playing guitar. It seems as if ours is not the only industry that is concerned about diversity.
According to the New York Times, Intel has established a $300 million fund to make the tech industry more appealing for women and minority workers. The money will be used over the next three years to fund scholarships. In the exit surveys from the GAMA meeting, people pointed out that there were no women on the GAMA Panel.
At companies like Apple, 70% of the workers are male. Several of the largest tech companies have reported that Whites and Asians make up 90% of their staffs. However, as one of GAMA's meeting attendees commented, there is no firm data about women and guitars (there's hardly any data on most things related to guitar).
There are a couple of problems to be solved:
1. The Guitar Industry needs a reliable way of measuring the diversity of its customers.
2. If there is a problem, how should it be addressed?
At the GAMA meeting, there were lots of theories for the disparity. I wonder, what's yours?