Re: Why Aren't there More Female Guitar Players, Especially Electric?
I may have rose coloured glasses on, but I don't think it is some hideous conflict of interest for companies in the guitar industry to encourage women to play the guitar. Yes, they may profit, but that doesn't have to be their sole motive, any more than a saying a farmer contributing to Live Aid is just trying to open up new markets for his grain.
I may be wrong, but I'm guessing that a great number of people in the musical instrument and accessory business have a passion for music. In fact, I'll even go so far as to guess that many people in the marketing and management areas of the guitar buisiness could probably shop their skills to other industries and make more money. But because they don't want to work for the tobacco industry, they would rather live with themselves selling something they believe in.
I do agree that the best angle to market to women is in the "self expression" vein. Making things pink is just offensive. Besides, there's a real pushback from parents on the gender-colour thing: there's no reason why a little girl can't have a little red wagon rather than a hot pink one. After all, red isn't exactly a colour associated with "male-ness".
I also notice my cherry sunburst les paul always gets "oohs" and "aahs" from my wife and other women, so my guess is the general guitar aesthetic is relatively consistent between men and women (pointies and "none more black" shredsticks aside.)
In the last year or so, the guitar that seems to have gotten the most young teenage girl attention that I've seen at a store has been the 2014 Gibson melody makers. I haven't asked the gals, but I'm guessing they speak to a certain indy-rock/punk aesthetic these girls seemed to have; they were relatively inexpesive; and they were lighter and thinner than, say, the Les Paul traditionals and copies.
The young women I see playing most often are in the indie rock scene. So my guess is they are writing their own songs, which is, in my mind, a better form of self-expression than the wheedly-wheedly market the "scantilly clad girls licking a guitar" ads are aimed at.