Re: Why do Gibson pickups cost so much?
I played the Angus Pickup and it was the worst sounding, most absurdly blown out, and least refined pups I remember playing. I couldn't believe I paid for that and lost 1/2 its value when I sold it used a week later.
Having said that, while I love many SD pups, two of my favorite sets are from Gibson (57/57+) and the Fender NoCaster set. I know not everyone does, and there are surely a several SD pickups I love, too.
My observations suggest that, I think companies like SD really focus on (as silly as it sounds) making "good sounding" pups. What I mean by that is pups that really sound nice to the modern ear. I think sometimes companies like Gibson or Fender make a pickup aimed (almost) more at physical reproduction as opposed to sonic reproduction. I also think that some of those old pickups that they Gibson and others look to reissue WERE a little muddy or under-stated by today's standards, so I can see how some people might like my SD 59'er better than my Gibson 57s. To me they're just different. I bet to SD, the 59er sounds best and to Gibson the 57s are most authentic. Maybe all those things COULD be true?
EDIT: Realized I didn't answer the question...heh...I bet there are several factors. I'd guess that one part is paying for the brand. This might not just be wasting money for brand alignment, but could include things like better QA, warrantee, etc. It could be that, because they make relatively few of them, the balance between market and manufacturing costs demands a higher price. Some competitors may not build in the US and pay US labor costs. And I think the big one is: look at Les Pauls: IMO, there is no reason to pay $3,000 for an instrument that isn't hand made. Gibson, even when compared to closest competitor Fender, either has much higher productions costs or demands a higher profit margin. Conversely, though, I do find that the "street" price of a Gibson pup is much lower than ESRP by percentage than any competing pups.