Gibson releases a new model. Theodore

[Securb]

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[NegativeEase]

I know a lot of you hate this guitar, but style and preference are not objective at all, it's mostly cultural, social, nostalgia than any sense of yourself sensing an absolute.

Fashion is about dictating a sense through repetition and motif.... just like a musical earworm. -although Nu Metal sucking is the only thing universal.

If Hendrix played this guitar at Woodstock, you dudes would be competing for these your whole life.

So lets not get too cocky about what you think is right and great versus what sux in guitar fashion.

Although keep the memes coming -pretty funny

[GuitarStv]

I beg to differ. If we had grown up watching our guitar heroes pulling amazing tones out of the Theodore we would be emotionally drawn to the guitar.

Sure. And if Jesus was crucified on one, there would be a huge sale of little gold Theodores that people would wear around their necks all the time.

But that's not the world we live in. And in lieu of decades of guitar heroes emotionally drawing us to them, we've got to use our eyes. Which is going to be trouble for this model at that price point.

[NegativeEase]

I beg to differ. If we had grown up watching our guitar heroes pulling amazing tones out of the Theodore we would be emotionally drawn to the guitar.

Whoops -you already covered this before my comment I see.

Totally agree, fashion is about normative conformity -if we see someone engaging or of interest or hear something we like or are told is cool or girls we like like it or men we revere, the associated aesthetics in whatever the art is also get programmed emotionally as well and is made normal through repetition -it becomes our preference when it may have once was seemed strange or ugly or absurd.

If Jimmy Page had played Led Zepplin II on a Norton Master Beat Guitar.... people would like that look as the classic rock guitar.

[Synapsys]

although Nu Metal sucking is the only thing universal.

Words of wisdom right here.

[Top-L]

Only thing that could make it worse is bound fretboard with nibs.

[Mincer]

I agree that if that design was used by a famous player, the guitar world would be praising it. The fact that it has a pretty thin origin story doesn't help, not to mention the differences between the drawing and the actual guitar.

[beaubrummels]

If Jimmy Page had played Led Zepplin II on a Norton Master Beat Guitar.... people would like that look as the classic rock guitar.

Uh huh huh huh huh ... he said, "master beat". huh huh, yeah

[GuitarStv]

Whoops -you already covered this before my comment I see.

Totally agree, fashion is about normative conformity -if we see someone engaging or of interest or hear something we like or are told is cool or girls we like like it or men we revere, the associated aesthetics in whatever the art is also get programmed emotionally as well and is made normal through repetition -it becomes our preference when it may have once was seemed strange or ugly or absurd.

If Jimmy Page had played Led Zepplin II on a Norton Master Beat Guitar.... people would like that look as the classic rock guitar.

Nah. Don't buy it.


The telecaster has been played by everyone and their brother since being released. They're still ugly as ****. This tulip guitar is also ugly as ****.

[ICTGoober]

The telecaster has been played by everyone and their brother since being released. They're still ugly as ****.

Preach. I have often told my clients that if a guitar played well because of looks a Telecaster wouldn't even stay in tune.

[Powdered Toast Man]

Oh man, the pretzel twisting justification of trying to say how we'd retroactively love it if some ancient guitar hero had played one. Perfection. Once again, the Gibson apologists don't fail to deliver.



Meanwhile over at Fender, this is what happens when they design a new model (and it's awesome):

[GuitarStv]

Oh man, the pretzel twisting justification of trying to say how we'd retroactively love it if some ancient guitar hero had played one. Perfection. Once again, the Gibson apologists don't fail to deliver.



Meanwhile over at Fender, this is what happens when they design a new model (and it's awesome):

Yep, that's a cool looking new guitar.

[ICTGoober]

And then THIS happened...

Gibson Archive Collection | First Look at the Theodore Guitar w/Joe Bonamassa - YouTube

[Securb]

And then THIS happened...

Gibson Archive Collection | First Look at the Theodore Guitar w/Joe Bonamassa - YouTube

.

[Powdered Toast Man]

And then THIS happened...

Gibson Archive Collection | First Look at the Theodore Guitar w/Joe Bonamassa - YouTube

Gibson: "We'll give you three guitars and a bunch of money if you show up and say nice things about them for 60 seconds."
Bonamassa: "Did you say money? I'm in."