Gibson guitar headed for possible bankruptcy.
I think it's erroneous to look at one measure, guitar sales of only two companies, to conclude the health of an entire music industry or genre. Really we'd have to look at all sales and all activities - streaming, vinyl, internet, television views, commercial usage, used/secondary markets, schools, lessons, including online self-study, as well as factor all existing guitar makers' sales together. While Gibson and Fender may be down, with all the other makers and used markets, the actual number of players and interest may be little changed - Reverb and eBay are as bustling as ever, it's just new manufacture and pricing of two companies outpaced the existing population and normal growth rate, and some products made weren't well researched and didn't solve problems players had, which is not indicative of the end of interest in a genre but of poor product development practices by two companies IMHO.