Re: If you were to design a custom amp...
1 EL34, 15W, pentode switch + some way to bring it down to 2W for bedroom practice.
2 12AX7. 2 gain stages, one triode is the driver, the fourth, dunno... Probably a gain boost. 1 stage before EQ, one after, the extra gain stage is after. There's also a clean boost by switching bias resistor on the first gain stage. And obviously a master volume.
4 band EQ (with low AND high mid pots), a gain pot for the second stage, a gain pot for the footswitchable stage, digital reverb, simple footswitchable parrallel effects loop. The extra gain stage is footswitchable, along with the clean boost. So I have a clean sound, a clean sound with extra stage, a clean boost on top of it. So clean, rythm, lead. Plus effects loop if I need modulation.
It's voiced for a rather neutral EQ, with not too much power but not too useless tone knobs. The reverb is light and smooth. Obviously, the sound should be Marshall inspired

There IS a presence control though so there's a feedback loop. Single input I think.
12'' speaker, something quite neutral but not boring. Probably some Celestion. In a not so small cab, but still portable. Obviously the output tranny is as big as it comes.
And yeah... I think too much about this stuff

I actually think an amp like this could sell very well too. It's perfect for most player's needs.