Gibson v Dean trial to start

I have 5 Gibsons and I still don't have a dog in this fight. If I find a guitar I like, Gibson, Dean or whatever Iam going to buy it. I don't care what the idiots in the boardroom do. If I bought products based on corporate responsibility, I would never buy anything including gas and food.
 
ICTGoober said:
I disagree, Dave. In the court of public opinion, Gibson just keeps digging their hole deeper.
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Well, it doesn't do much for their reputation, but reading through it, they clearly won this court case. Coming injunctions will most likely decimate the current Dean line.
 
Securb said:
I have 5 Gibsons and I still don't have a dog in this fight. If I find a guitar I like, Gibson, Dean or whatever Iam going to buy it. I don't care what the idiots in the boardroom do. If I bought products based on corporate responsibility, I would never buy anything including gas and food.
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I have a 2020 SG here, it's incredible.

I mean, while this isn't a great look for Gibson, if I was following the Dean closely I'd have gripes over the years too -I mean, I've had enough run ins with Dean Z to know all about that idiot, second then I guess he sold it and they made basically import pawn shop guitars that were laughible -if I am getting the history right, then whatever since making silly looking guitars that apparently are pretty good and people enjoy.... so whatever douchery Gibson's being led by really will ebb through various seasons too,

All I know for certain, is Gibson makes a killer imports and made in USA guitars right now and Dean may also (but damn they are hideous looking to me -so hard pass)... and this verdict allows both to persist in some reasonable win for both.. so all good
 
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Apparently, Gibson is going after Heritage guitars next. I guess they want to be the most hated company in the industry. Soon, they'll be barred from NAMM shows, protestor will hold rallies in front of headquarters in Nashville, there will be doxxing of executives on Twitter and Reddit, etc.
 
ICTGoober said:
Apparently, Gibson is going after Heritage guitars next. I guess they want to be the most hated company in the industry. Soon, they'll be barred from NAMM shows, protestor will hold rallies in front of headquarters in Nashville, there will be doxxing of executives on Twitter and Reddit, etc.
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I guess what ever historic relationship between the two are gone now then.

They've already gone after a lot of smaller makers that dont make the news -mostly just cease and desists...2 of my friends specifically, I imagine some of yours too.

I would agree, Going after Heritage would be a really bad move, Dean not as much since their guitars are so more appealing to a different group -Heritage is apples for apples among consumers and would resonate in a much stronger way IMO
 
I am sure it is just business. I haven't heard that Gibson would go after Heritage, but I am sure no one who works as an executive at Gibson has any ties to Kalamazoo anymore. I have to look at this from another angle. Maybe it will force companies to come up with their own legacy....new designs, etc.
 
NegativeEase said:
I guess what ever historic relationship between the two are gone now then.

They've already gone after a lot of smaller makers that dont make the news -mostly just cease and desists...2 of my friends specifically, I imagine some of yours too.

I would agree, Going after Heritage would be a really bad move, Dean not as much since their guitars are so more appealing to a different group -Heritage is apples for apples among consumers and would resonate in a much stronger way IMO
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The flip side of that is, from Gibson's perspective Heritage is in direct competition, right in their target demographic.
Dean's customers are in the low-to-mid-price market and might've bought an import Hamer, an Ibanez, or a Jackson.
Virtually every Heritage customer is somebody who might otherwise have bought a Gibson.

I too agree that going after Heritage would be a bad move. But I doubt that'd stop Gibson.
Legacy models are not merely Gibson's bread and butter, but pretty much all they have to offer.
 
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eclecticsynergy said:
The flip side of that is, from Gibson's perspective Heritage is in direct competition, right in their target demographic.
Dean's customers are in the low-to-mid-price market and might've bought an import Hamer, an Ibanez, or a Jackson.
Virtually every Heritage customer is somebody who might otherwise have bought a Gibson.

I too agree that going after Heritage would be a bad move. But I doubt that'd stop Gibson.
Legacy models are not merely Gibson's bread and butter, but pretty much all they have to offer.
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Agree...... I mean Heritage's market is building Gibsons in the original Gibson factory with some of the original Gibson machines. Or was traditionally right?
 
Securb said:
Gibson and Fender are in an arms race to get the Lifestyle market. I was in a Lucky Jeans store that had Fender branded apparel you will also see the Fender gear popping up in Kohl's stores. It is trendy to wear rock and vintage tees these days most people don't know anything about the brand or band on the tee.
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I saw a car review few days ago, and it has a Fender sound system. They are pushing into Bose market. Strange times.
 
Top-L said:
I saw a car review few days ago, and it has a Fender sound system. They are pushing into Bose market. Strange times.
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Just an FYI -This is not a new market for Fender. they have been in Car Audio for many years now -It's made by Panasonic for them.
 
This ruling doesn't affect worldwide markets, so I guess anyone can build SGs and Vs and sell them outside the US.
 
Top-L said:
I saw a car review few days ago, and it has a Fender sound system. They are pushing into Bose market. Strange times.
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A friend of mine has a Fender sound system in her VW bug. It s pretty awesome sounding. Marshall is making refrigerators, I am sitting here with my Gibson coffee mug, all of these brands are looking to become more consumer focused than musician-focused.
 
Mincer said:
I am sure it is just business. I haven't heard that Gibson would go after Heritage, but I am sure no one who works as an executive at Gibson has any ties to Kalamazoo anymore. I have to look at this from another angle. Maybe it will force companies to come up with their own legacy....new designs, etc.
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Guitarists are notoriously hidebound when it comes to traditional designs. That's why radically divergent ones don't tend to survive in the market.

Sent from my SM-A115A using Tapatalk
 
While I haven't seen the most recent complaint regarding Heritage, they are absolutely stepping up their game and being a lot more aggressive in their marketing. I'm not surprised that Gibson wants to stop them before they become a real issue.
 
Demanic said:
Guitarists are notoriously hidebound when it comes to traditional designs. That's why radically divergent ones don't tend to survive in the market.

Sent from my SM-A115A using Tapatalk
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Dean's designs are certainly more radical (well, most of them) than traditional designs. They have a chance to do something really radical that their fanbase would dig, like BC Rich in the 80s.
 
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