^^ The thing w/ me and melodies is I always make them memorable/unforgettable (pop-rock, Jazz, classical/neoclassical or w/e).
That's cuz I don't try to stuff my melody lines full of theory. No point going off on a tangent trying to cram in as many scales/boxes/circles of 5th's as you know to impress your egghead friends/pet budgie when the end result is you can't string a memorable tune together, got shit vibrato, bend off pitch and generally sound like ass, cuz none of that stuff comes out of a book. (' play to the tune' or GTFO is the way I see it) .
Ever wonder why your average classical musician could'nt come up with a decent tune of their own on the fly to save a dying grand-mother? Lack of imagination. that's why. Comes from a reliance on thick books fo theory and nothing else. Unfortunately a lot of the thickness of those books gets transferred over to the musician as well, making them denser/thicker themselves. It's sad really..